Personalizing the Marketing with Artificial Intelligence (AI)

The article discusses topical issues of the use of Artificial Intelligence (AI) in marketing and its impact on the efficiency of modern marketing strategies. In the conditions of high competition in the market of products and services, special attention is paid to the introduction of innovative appr...

Full description

Saved in:
Bibliographic Details
Main Authors: Rozhko Viktor I., Pletnova Yelyzaveta S.
Format: Article
Language:English
Published: PH "INZHEK" 2024-12-01
Series:Problemi Ekonomiki
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2024-4_0-pages-208_213.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!