Driving political issues with political brand storytelling on social media: an online brand persona perspective
Numerous South African political parties have a social media presence to create more awareness around the political issues which they stand for, and thus to attract more voters. Nowadays political parties act as political brands and adopt brand strategies to gain a competitive advantage over opposi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2023-07-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2182 |
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