Driving political issues with political brand storytelling on social media: an online brand persona perspective

Numerous South African political parties have a social media presence to create more awareness around the political issues which they stand for, and thus to attract more voters. Nowadays political parties act as political brands and adopt brand strategies to gain a competitive advantage over opposi...

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Bibliographic Details
Main Authors: Helena van Wyk, Charmaine Du Plessis
Format: Article
Language:English
Published: University of Johannesburg 2023-07-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2182
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