Pemberdayaan UMKM Kampoeng Batik Jetis Kabupaten Sidoarjo melalui Strategi Branding Pada Era Disrupsi
Micro, small and medium enterprises (MSMEs) play an important role in economic development because of their considerable contribution to job creation and improving people's welfare. Problems that often arise in MSMEs include limited capital, lack of innovation, conventional marketing, inefficie...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2021-10-01
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| Series: | Journal of Governance and Administrative Reform |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JGAR/article/view/30071 |
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