Pemberdayaan UMKM Kampoeng Batik Jetis Kabupaten Sidoarjo melalui Strategi Branding Pada Era Disrupsi

Micro, small and medium enterprises (MSMEs) play an important role in economic development because of their considerable contribution to job creation and improving people's welfare. Problems that often arise in MSMEs include limited capital, lack of innovation, conventional marketing, inefficie...

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Bibliographic Details
Main Authors: Aphief Tri Artanto, Arista Pratama, Sukirmiyadi Sukirmiyadi, Kusnarto Kusnarto, Endang Sholihatin Sholihatin
Format: Article
Language:English
Published: Universitas Airlangga 2021-10-01
Series:Journal of Governance and Administrative Reform
Subjects:
Online Access:https://e-journal.unair.ac.id/JGAR/article/view/30071
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