Application of Transactional Analysis in Bullwhip Effect Analysis

Starting from the problem of supply chain’s effectiveness dependency on good coordination of participants, this paper builds a theoretical and methodological tool for studying the quality of communication between parties in the process. The aim of the study, qualitative and explorative in its nature...

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Bibliographic Details
Main Authors: Marija Kuzmanovic, Mirko Vujosevic, Biljana Panic, Ivana Kovacevic
Format: Article
Language:English
Published: Editura ASE 2013-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/temp/Article_1189.pdf
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