Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016)
This paper examines how a feminist approach can help relaunch flagging science-fiction franchises in the context of what Sarah Banet-Weiser has called today’s “popular feminism” (2018). Ghostbusters (Feig, 2016) and Mad Max: Fury Road (Miller, 2015) are part of the feminization of contemporary franc...
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| Format: | Article |
| Language: | fra |
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Université de Limoges
2021-06-01
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| Series: | ReS Futurae |
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| Online Access: | https://journals.openedition.org/resf/9419 |
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| author | Marianne Kac-Vergne |
| author_facet | Marianne Kac-Vergne |
| author_sort | Marianne Kac-Vergne |
| collection | DOAJ |
| description | This paper examines how a feminist approach can help relaunch flagging science-fiction franchises in the context of what Sarah Banet-Weiser has called today’s “popular feminism” (2018). Ghostbusters (Feig, 2016) and Mad Max: Fury Road (Miller, 2015) are part of the feminization of contemporary franchises insofar as they star female protagonists who lead the action. Yet they go beyond mere increased visibility and adopt a more radical stance since they deal with the structural problems women still have to face in our contemporary society. Such a feminist stance triggered a fierce controversy in the manosphere, which was mainly targeted at the new Ghostbusters. The film fell prey to a violent wave of misogyny in which even Donald Trump participated through a contemptuous tweet. Why was this rage directed more specifically against Ghostbusters than against Mad Max Fury Road? This paper examines the textual differences between the two films, in terms of masculinity notably, but also their different promotional strategies, through an analysis of the press kits and trailers, which can explain such a gap in the films’ receptions. |
| format | Article |
| id | doaj-art-6424f5162ce1491587083b9a1e9a46c6 |
| institution | Kabale University |
| issn | 2264-6949 |
| language | fra |
| publishDate | 2021-06-01 |
| publisher | Université de Limoges |
| record_format | Article |
| series | ReS Futurae |
| spelling | doaj-art-6424f5162ce1491587083b9a1e9a46c62025-01-06T10:42:38ZfraUniversité de LimogesReS Futurae2264-69492021-06-011710.4000/resf.9419Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016)Marianne Kac-VergneThis paper examines how a feminist approach can help relaunch flagging science-fiction franchises in the context of what Sarah Banet-Weiser has called today’s “popular feminism” (2018). Ghostbusters (Feig, 2016) and Mad Max: Fury Road (Miller, 2015) are part of the feminization of contemporary franchises insofar as they star female protagonists who lead the action. Yet they go beyond mere increased visibility and adopt a more radical stance since they deal with the structural problems women still have to face in our contemporary society. Such a feminist stance triggered a fierce controversy in the manosphere, which was mainly targeted at the new Ghostbusters. The film fell prey to a violent wave of misogyny in which even Donald Trump participated through a contemptuous tweet. Why was this rage directed more specifically against Ghostbusters than against Mad Max Fury Road? This paper examines the textual differences between the two films, in terms of masculinity notably, but also their different promotional strategies, through an analysis of the press kits and trailers, which can explain such a gap in the films’ receptions.https://journals.openedition.org/resf/9419feminismreceptionfranchises |
| spellingShingle | Marianne Kac-Vergne Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) ReS Futurae feminism reception franchises |
| title | Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) |
| title_full | Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) |
| title_fullStr | Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) |
| title_full_unstemmed | Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) |
| title_short | Le féminisme au secours des franchises de science-fiction : le cas de Mad Max : Fury Road (2015) et Ghostbusters (2016) |
| title_sort | le feminisme au secours des franchises de science fiction le cas de mad max fury road 2015 et ghostbusters 2016 |
| topic | feminism reception franchises |
| url | https://journals.openedition.org/resf/9419 |
| work_keys_str_mv | AT mariannekacvergne lefeminismeausecoursdesfranchisesdesciencefictionlecasdemadmaxfuryroad2015etghostbusters2016 |