Achieving Success in the Retail Industry: Key Factors for Female Digital Entrepreneurs

This paper explores into the dynamic scope of female entrepreneurship in the digital retail market, aiming to uncover the key factors that contribute to their success. Through a comprehensive analysis of the Colombian retail market, we challenge conventional notions and shed light on the effective...

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Bibliographic Details
Main Authors: Cindy Paola Blanco Rada, Byung Jin (Robert) Park
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2024-10-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/4376
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