On willingness to pay and impact mechanism of green agricultural products: a case of shrimp rice in Hunan, China
The burgeoning interest in green agriculture represents a pivotal shift towards environmentally friendly farming systems but sales of its products have been poor. Therefore, guiding consumers to pay reasonably can help green agricultural enterprises formulate appropriate marketing strategies and enh...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-12-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1465425/full |
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