E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions

This study analyzed by comparing the effect of e-WOM (electronic word-of-mouth) virtual shopping websites and e-WOM from respondents on social networks on users’ smartphone buying intentions. A research frame is established based on four e-WOM components: e-WOM source credibility, e-WOM source quali...

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Bibliographic Details
Main Authors: Mohammad Rishad Faridi, Azam Malik, Noor Alam Khan, Asif Iqbal, Sania Khan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-12-01
Series:Innovative Marketing
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21235/IM_2024_04_Faridi.pdf
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