Algorithms, allyship, and advice: A qualitative analysis of fertility tracker marketing
Objective Proponents of ‘Femtech’, digital technology targeting women, frame them as instruments of women's empowerment that will revolutionise digital care. Its critics argue industry uses the moniker to popularise platforms that surveil reproductive data for profit. This qualitative analysis...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076251356395 |
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