Algorithms, allyship, and advice: A qualitative analysis of fertility tracker marketing

Objective Proponents of ‘Femtech’, digital technology targeting women, frame them as instruments of women's empowerment that will revolutionise digital care. Its critics argue industry uses the moniker to popularise platforms that surveil reproductive data for profit. This qualitative analysis...

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Bibliographic Details
Main Authors: Kate Sheridan Clay, Sue Ziebland, John Powell
Format: Article
Language:English
Published: SAGE Publishing 2025-08-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076251356395
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