Digital Disruption in Transportation: Gojek's Entry and Growth in Makassar (2015-2020)

Digital Disruption in Transportation: Gojek's Entry and Growth in Makassar (2015-2020)

PT. Gojek Indonesia, a technology company founded in 2011 by Nadiem Makarim and Kevin Aluwi, introduced online transportation services to Indonesia, starting with GoRide, a modern motorcycle taxi service. This research employs a historical method with four steps: Heuristics, Criticism, Interpretatio...

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Bibliographic Details
Main Authors: Achmad Idrus Al Islami, Arinda Choerunnisa
Format: Article
Language:English
Published: Mulawarman University 2025-03-01
Series:Yupa: Historical Studies Journal
Subjects:
gojek
history
development
makassar
Online Access:https://jurnal.fkip.unmul.ac.id/index.php/yupa/article/view/3312
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