Digital Disruption in Transportation: Gojek's Entry and Growth in Makassar (2015-2020)
PT. Gojek Indonesia, a technology company founded in 2011 by Nadiem Makarim and Kevin Aluwi, introduced online transportation services to Indonesia, starting with GoRide, a modern motorcycle taxi service. This research employs a historical method with four steps: Heuristics, Criticism, Interpretatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mulawarman University
2025-03-01
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| Series: | Yupa: Historical Studies Journal |
| Subjects: | |
| Online Access: | https://jurnal.fkip.unmul.ac.id/index.php/yupa/article/view/3312 |
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