Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites
In a globalized world cultural adaptation has become a vital strategy for companies that desire to succeed beyond borders. However, adapt a website is not only to translate the local content of a website to the native language. The content analysis methodology was used to study a sample of Portugues...
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| Format: | Article |
| Language: | English |
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Editura ASE
2016-03-01
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| Series: | Revista de Management Comparat International |
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| Online Access: | https://www.rmci.ase.ro/no17vol2/01.pdf |
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| author | J. Freitas SANTOS Bahareh BIDI |
| author_facet | J. Freitas SANTOS Bahareh BIDI |
| author_sort | J. Freitas SANTOS |
| collection | DOAJ |
| description | In a globalized world cultural adaptation has become a vital strategy for companies that desire to succeed beyond borders. However, adapt a website is not only to translate the local content of a website to the native language. The content analysis methodology was used to study a sample of Portuguese and Dutch websites collected from the “list of Fortune 500 companies and their websites”. The objective was to evaluate the extent of cultural adaptation of websites to Portuguese and Dutch based on Hofstede and Hall frameworks. The results showed that only the masculinity/femininity dimension were supported meaning that the websites were culturally adapted for both Portuguese and Dutch websites. The high/low-context culture hypothesis, although statistical significant, show that only the Dutch websites were culturally adapted. The collectivistic/individualistic dimension, although statistical significant, showed that only Dutch websites has been culturally adapted. The hypotheses H2 and H3 are both not statistical significant. |
| format | Article |
| id | doaj-art-6253fb3cc9c443ae952d498cc7d4350a |
| institution | Kabale University |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2016-03-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-6253fb3cc9c443ae952d498cc7d4350a2024-12-05T09:25:09ZengEditura ASERevista de Management Comparat International1582-34582601-09682016-03-0117194107Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch WebsitesJ. Freitas SANTOS0Bahareh BIDI1Polytechnic of Porto, Portugal//ISCAPPolytechnic of Porto, Portugal//ISCAPIn a globalized world cultural adaptation has become a vital strategy for companies that desire to succeed beyond borders. However, adapt a website is not only to translate the local content of a website to the native language. The content analysis methodology was used to study a sample of Portuguese and Dutch websites collected from the “list of Fortune 500 companies and their websites”. The objective was to evaluate the extent of cultural adaptation of websites to Portuguese and Dutch based on Hofstede and Hall frameworks. The results showed that only the masculinity/femininity dimension were supported meaning that the websites were culturally adapted for both Portuguese and Dutch websites. The high/low-context culture hypothesis, although statistical significant, show that only the Dutch websites were culturally adapted. The collectivistic/individualistic dimension, although statistical significant, showed that only Dutch websites has been culturally adapted. The hypotheses H2 and H3 are both not statistical significant. https://www.rmci.ase.ro/no17vol2/01.pdfcorporate websitescultural adaptationportuguese and dutch websiteshofstede and hall dimensionscontent analysis |
| spellingShingle | J. Freitas SANTOS Bahareh BIDI Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites Revista de Management Comparat International corporate websites cultural adaptation portuguese and dutch websites hofstede and hall dimensions content analysis |
| title | Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites |
| title_full | Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites |
| title_fullStr | Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites |
| title_full_unstemmed | Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites |
| title_short | Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites |
| title_sort | cultural adaptation of websites a comparative study of portuguese and dutch websites |
| topic | corporate websites cultural adaptation portuguese and dutch websites hofstede and hall dimensions content analysis |
| url | https://www.rmci.ase.ro/no17vol2/01.pdf |
| work_keys_str_mv | AT jfreitassantos culturaladaptationofwebsitesacomparativestudyofportugueseanddutchwebsites AT baharehbidi culturaladaptationofwebsitesacomparativestudyofportugueseanddutchwebsites |