Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites
In a globalized world cultural adaptation has become a vital strategy for companies that desire to succeed beyond borders. However, adapt a website is not only to translate the local content of a website to the native language. The content analysis methodology was used to study a sample of Portugues...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2016-03-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no17vol2/01.pdf |
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