The marketing philosophy and challenges for the new millennium

The world has changed a lot during this millennium and it still keepschanging. For this reason it sounds logical, that together with these changes marketingfaces a lot of challenges which need to be overcome. That is why the second purpose ofthis paper is to define the challenges for marketing in th...

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Bibliographic Details
Main Author: Dainora GRUNDEY
Format: Article
Language:English
Published: University of Pitesti 2010-05-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Online Access:http://economic.upit.ro/repec/pdf/K1.pdf
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