REVIVALS OF THE MYTH IN ADVERTISING CONSTRUCTION
In this paper, our purpose is to demonstrate that the mythologizing symbolic image plays an important role in the advertising construction, leaving, by extension, its mark on the entire cultural and mental landscape of the contemporary world. Among the traditional mythical structures, several models...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Sitech
2023-12-01
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| Series: | Social Sciences and Education Research Review |
| Subjects: | |
| Online Access: | https://sserr.ro/wp-content/uploads/2023/12/sserr-10-2-145-149.pdf |
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