EVALUASI STRATEGI PENETAPAN HARGA JUAL DALAM BISNIS GOURMET LAND CAFE

The purpose of this research is to determine the selling price in Gourmet Land cafe. This research employs cost-based pricing, value-based pricing, mark-up pricing, and competition-based pricing. This research is a descriptive qualitative research which uses the company's financial data to obta...

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Bibliographic Details
Main Author: Lilian Yulia Abadi
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2016-04-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/104
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