AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES AMONG SOY CHEESE AND COW CHEESE MARKETERS

AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES AMONG SOY CHEESE AND COW CHEESE MARKETERS

Public relations (PR) in agricultural marketing are often neglected, causing inefficiency and turnover. This research aimed to assess the market structure, evaluate the marketing efficiency, and determine the influence of PR strategies on soy and cow cheese marketing in Kwara State, Nigeria. Data we...

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Bibliographic Details
Main Authors: Nofiu Nofiu, Shehu Abdulganiyu SALAU, Emmanuel Adebayo, Taofeekat Temitope Nofiu, Kayode Ayantoye
Format: Article
Language:English
Published: College of Agriculture 2025-03-01
Series:Mesopotamia Journal of Agriculture
Subjects:
cheese products
herfindahl index
marketing margin
marketing efficiency
Online Access:https://magrj.uomosul.edu.iq/article_186922_5719c361d84ce8e10b759a322a7d6395.pdf
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