AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES AMONG SOY CHEESE AND COW CHEESE MARKETERS
Public relations (PR) in agricultural marketing are often neglected, causing inefficiency and turnover. This research aimed to assess the market structure, evaluate the marketing efficiency, and determine the influence of PR strategies on soy and cow cheese marketing in Kwara State, Nigeria. Data we...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
College of Agriculture
2025-03-01
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| Series: | Mesopotamia Journal of Agriculture |
| Subjects: | |
| Online Access: | https://magrj.uomosul.edu.iq/article_186922_5719c361d84ce8e10b759a322a7d6395.pdf |
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