The role of green innovation on green restaurant patronage intention: urban vs. rural residents
IntroductionGreen restaurants minimize negative impacts on the environment through the implementation of green practices. Analyzing how urban and rural customers differ in their green consumption behaviors is necessary to get the whole society to support green eateries. This paper uses the theory of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1506984/full |
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