FORMULATION DRINK HEALTH MATERIAL BASE OF BUTTERFLY PEA FLOWER (Clitoria ternatea L.) AND BUSINESS DESIGN INNOVATION

The COVID-19 pandemic has increased the use of herbal supplements, creating opportunities for developing butterfly pea flower (Clitoria ternatea L.) as a health beverage. This study aimed to formulate a stable, preferred product and design its business scheme. Four formulations with 2 grams of butt...

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Bibliographic Details
Main Authors: Tarra Syabriena, Esti Mumpuni, Esti Mulatsari
Format: Article
Language:English
Published: STKIP PGRI Situbondo 2025-06-01
Series:Edusaintek
Subjects:
Online Access:https://journalstkippgrisitubondo.ac.id/index.php/EDUSAINTEK/article/view/1762
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