Revolutionizing Hospitality: Unraveling the Transformative Potential of Big Data in Tourism and Hotel Management

Objective: The purpose of this research is to investigate how big data analysis may be used in the tourist and hotel sectors to improve customer happiness and spur corporate expansion. The goals are to analyze traveler behavior and preferences, derive actionable insights from a variety of data sourc...

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Bibliographic Details
Main Authors: Lin Mu, Qianzi Guo, Lin Yang
Format: Article
Language:English
Published: Ital Publication 2025-03-01
Series:HighTech and Innovation Journal
Subjects:
Online Access:https://hightechjournal.org/index.php/HIJ/article/view/513
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