‘Third Meanings’: On the Semantics of the Sign Elements Position in Polycode Texts
The relevance of the topic is determined by the scientific community growing interest in the problems of the media texts polysemiotic impact. The aim of the article is to rethink in relation to modern, radically changed technologies the Umberto Eco’s concept of structuring audiovisual text (1970s)....
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2025-07-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/literary-criticism/article/viewFile/45343/25166 |
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