Personalized Recommendation System of E-Commerce in the Digital Economy Era: Enhancing Social Connections with Graph Attention Networks

In the era of digital economy, e-commerce platforms face significant challenges in providing personalized recommendations due to data sparsity, a result of limited user-product interactions. This research introduces a model that enhances e-commerce personalization by leveraging graph attention netwo...

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Bibliographic Details
Main Authors: Yuan He, Yonghong Du, Xiaofei Pu
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Applied Artificial Intelligence
Online Access:https://www.tandfonline.com/doi/10.1080/08839514.2025.2487417
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