EXPRESS METHOD FOR CALCULATING GROSS MARGIN IN E-COMMERCE: A PRACTICAL APPROACH

The purpose of this study is to present a streamlined approach to calculating the gross margin of online stores, with a particular focus on addressing the specific requirements of small and medium-sized enterprises (SMEs) within the e-commerce sector. This research presents a comparative analysis be...

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Bibliographic Details
Main Authors: Viktoriia Zalizniuk, Oleh Nozhovnik
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2024-12-01
Series:Baltic Journal of Economic Studies
Subjects:
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2591
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