Commodifying Self

Classic grounded theory was used to identify the main concern of students in their senior year of undergraduate study. This concern was conceptualized as responding to the pressure to commodify self. The pressure to commodify self refers to pressure to turn oneself into a valuable product for the kn...

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Bibliographic Details
Main Author: Carol Roderick
Format: Article
Language:English
Published: Sociology Press 2021-03-01
Series:Grounded Theory Review: An International Journal
Subjects:
Online Access:https://groundedtheoryreview.org/index.php/gtr/article/view/64
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