Grocery consumer relational perceptions in green consumption context
An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/771/1278 |
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| author | Marta Fernandes Gonçalves João Menezes Catarina Marques |
| author_facet | Marta Fernandes Gonçalves João Menezes Catarina Marques |
| author_sort | Marta Fernandes Gonçalves |
| collection | DOAJ |
| description | An exchange perspective of the relationship customer-grocery
recognizes the important role that both the seller and the shopper
assume in their relationships. Today consumers are increasingly
considering green consumption, which has led to a situation where
retailers expend substantial resources in response to this challenge.
However, this consumption has remained lackluster justifying the
need for greater knowledge about consumers’ behaviour. The
purpose of this paper is to characterize groups of customers based
on their perceptions of value, satisfaction with retailers as well as
on risk perceived associated with their environmentally
consumption practices. As a result of cluster analysis, we obtained a
consumers’ typology differing in their relational benefits,
satisfaction and risks perceptions. Some suggestions are given to
retailers and also recommendations about the need to closely
consider their product offerings to ascertain what aspects
contribute to the value considered by shoppers. |
| format | Article |
| id | doaj-art-60909642e6e24518b72d2368002d025c |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2015-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-60909642e6e24518b72d2368002d025c2025-02-02T16:45:42ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662015-01-01111160163Grocery consumer relational perceptions in green consumption contextMarta Fernandes Gonçalves0João Menezes1Catarina Marques2Lisbon University Institute, ISCTE Business School, Av. das Forças Armadas, 1649-026, Lisbon, PortugalLisbon University Institute, ISCTE Business School, Business Research Unit (BRU-IUL), Department of Marketing, Operations and Management, 1649-026, Lisbon, PortugalLisbon University Institute, ISCTE Business School, Business Research Unit (BRU-IUL), Department of Marketing, Operations and Management, 1649-026, Lisbon, PortugalAn exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers’ behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers’ typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value considered by shoppers.https://tmstudies.net/index.php/ectms/article/view/771/1278consumer perceived valuerelational satisfactionenvironmentally sustainable consumptionsegmentation |
| spellingShingle | Marta Fernandes Gonçalves João Menezes Catarina Marques Grocery consumer relational perceptions in green consumption context Tourism & Management Studies consumer perceived value relational satisfaction environmentally sustainable consumption segmentation |
| title | Grocery consumer relational perceptions in green consumption context |
| title_full | Grocery consumer relational perceptions in green consumption context |
| title_fullStr | Grocery consumer relational perceptions in green consumption context |
| title_full_unstemmed | Grocery consumer relational perceptions in green consumption context |
| title_short | Grocery consumer relational perceptions in green consumption context |
| title_sort | grocery consumer relational perceptions in green consumption context |
| topic | consumer perceived value relational satisfaction environmentally sustainable consumption segmentation |
| url | https://tmstudies.net/index.php/ectms/article/view/771/1278 |
| work_keys_str_mv | AT martafernandesgoncalves groceryconsumerrelationalperceptionsingreenconsumptioncontext AT joaomenezes groceryconsumerrelationalperceptionsingreenconsumptioncontext AT catarinamarques groceryconsumerrelationalperceptionsingreenconsumptioncontext |