Social influence in persuasion and negotiation: a hyperscanning EEG and autonomic measures study
Effective negotiation relies on integrating diverse perspectives to reach a common resolution. While previous research examined the neural and autonomic underpinnings of persuasion and negotiation separately, little is known about how prior persuasive roles influence subsequent negotiation dynamics....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Neuroscience |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnins.2025.1604389/full |
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