New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique

The research question is whether the positive relationship found between supplier involvement practices and new product development performances in developed economies also holds in emerging economies. The role of supplier involvement practices in new product development performance is yet to be sub...

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Main Authors: Kanagi Kanapathy, Kok Wei Khong, Rob Dekkers
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Journal of Applied Mathematics
Online Access:http://dx.doi.org/10.1155/2014/542606
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author Kanagi Kanapathy
Kok Wei Khong
Rob Dekkers
author_facet Kanagi Kanapathy
Kok Wei Khong
Rob Dekkers
author_sort Kanagi Kanapathy
collection DOAJ
description The research question is whether the positive relationship found between supplier involvement practices and new product development performances in developed economies also holds in emerging economies. The role of supplier involvement practices in new product development performance is yet to be substantially investigated in the emerging economies (other than China). This premise was examined by distributing a survey instrument (Jayaram’s (2008) published survey instrument that has been utilised in developed economies) to Malaysian manufacturing companies. To gauge the relationship between the supplier involvement practices and new product development (NPD) project performance of 146 companies, structural equation modelling was adopted. Our findings prove that supplier involvement practices have a significant positive impact on NPD project performance in an emerging economy with respect to quality objectives, design objectives, cost objectives, and “time-to-market” objectives. Further analysis using the Bayesian Markov Chain Monte Carlo algorithm, yielding a more credible and feasible differentiation, confirmed these results (even in the case of an emerging economy) and indicated that these practices have a 28% impact on variance of NPD project performance. This considerable effect implies that supplier involvement is a must have, although further research is needed to identify the contingencies for its practices.
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spelling doaj-art-5fe4ad6558b5412491afc819172348762025-02-03T05:48:09ZengWileyJournal of Applied Mathematics1110-757X1687-00422014-01-01201410.1155/2014/542606542606New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo TechniqueKanagi Kanapathy0Kok Wei Khong1Rob Dekkers2Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, MalaysiaTaylor’s Business School, Taylor’s University, No. 1 Jalan Taylor’s, 47500 Subang Jaya, Selangor, MalaysiaUWS Business School, University of the West of Scotland, Paisley PA1 2BE, UKThe research question is whether the positive relationship found between supplier involvement practices and new product development performances in developed economies also holds in emerging economies. The role of supplier involvement practices in new product development performance is yet to be substantially investigated in the emerging economies (other than China). This premise was examined by distributing a survey instrument (Jayaram’s (2008) published survey instrument that has been utilised in developed economies) to Malaysian manufacturing companies. To gauge the relationship between the supplier involvement practices and new product development (NPD) project performance of 146 companies, structural equation modelling was adopted. Our findings prove that supplier involvement practices have a significant positive impact on NPD project performance in an emerging economy with respect to quality objectives, design objectives, cost objectives, and “time-to-market” objectives. Further analysis using the Bayesian Markov Chain Monte Carlo algorithm, yielding a more credible and feasible differentiation, confirmed these results (even in the case of an emerging economy) and indicated that these practices have a 28% impact on variance of NPD project performance. This considerable effect implies that supplier involvement is a must have, although further research is needed to identify the contingencies for its practices.http://dx.doi.org/10.1155/2014/542606
spellingShingle Kanagi Kanapathy
Kok Wei Khong
Rob Dekkers
New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
Journal of Applied Mathematics
title New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
title_full New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
title_fullStr New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
title_full_unstemmed New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
title_short New Product Development in an Emerging Economy: Analysing the Role of Supplier Involvement Practices by Using Bayesian Markov Chain Monte Carlo Technique
title_sort new product development in an emerging economy analysing the role of supplier involvement practices by using bayesian markov chain monte carlo technique
url http://dx.doi.org/10.1155/2014/542606
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AT robdekkers newproductdevelopmentinanemergingeconomyanalysingtheroleofsupplierinvolvementpracticesbyusingbayesianmarkovchainmontecarlotechnique