Determinants of financial technology (FinTech) adoption by the farmers in agrarian economy
This study investigates the determinants of FinTech adoption in the agricultural economy of developing countries, with a specific focus on Indian farmers. This paper examines the impact of price value (PV) and hedonic motivation (HM) on behavioral intention and actual adoption of FinTech products an...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S259029112500097X |
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