Determinants of financial technology (FinTech) adoption by the farmers in agrarian economy

This study investigates the determinants of FinTech adoption in the agricultural economy of developing countries, with a specific focus on Indian farmers. This paper examines the impact of price value (PV) and hedonic motivation (HM) on behavioral intention and actual adoption of FinTech products an...

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Bibliographic Details
Main Authors: Akhilesh Sharma, Arvind Mohan, Amar Johri, Mohammad Asif
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S259029112500097X
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