Responsabilidad social empresarial: asunto de consumidores
New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer...
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| Main Authors: | Magda Mildreth Rodríguez Castilla, Marta Milena Peñaranda-Peñaranda, Naydú Judith Jácome Castilla |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fundación de Estudios Superiores Comfanorte
2022-12-01
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| Series: | Mundo Fesc |
| Subjects: | |
| Online Access: | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299 |
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