Responsabilidad social empresarial: asunto de consumidores

New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer...

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Bibliographic Details
Main Authors: Magda Mildreth Rodríguez Castilla, Marta Milena Peñaranda-Peñaranda, Naydú Judith Jácome Castilla
Format: Article
Language:English
Published: Fundación de Estudios Superiores Comfanorte 2022-12-01
Series:Mundo Fesc
Subjects:
Online Access:https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299
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