Responsabilidad social empresarial: asunto de consumidores
New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer...
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| Format: | Article |
| Language: | English |
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Fundación de Estudios Superiores Comfanorte
2022-12-01
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| Series: | Mundo Fesc |
| Subjects: | |
| Online Access: | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299 |
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| _version_ | 1849311887815081984 |
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| author | Magda Mildreth Rodríguez Castilla Marta Milena Peñaranda-Peñaranda Naydú Judith Jácome Castilla |
| author_facet | Magda Mildreth Rodríguez Castilla Marta Milena Peñaranda-Peñaranda Naydú Judith Jácome Castilla |
| author_sort | Magda Mildreth Rodríguez Castilla |
| collection | DOAJ |
| description | New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer Affairs" dimension, as defined by the parameters of the ISO 26000 standard. This methodology required a descriptive cross-sectional quantitative approach using SPSS statistical software for a finite sample of 340 companies in the commercial sector in the city of Ocaña. The results showed that companies are committed to fair competition practices, but they need to promote educational campaigns that allow consumers to assess the risks and impacts of the products they sell on their well-being and the environment. |
| format | Article |
| id | doaj-art-5f7212c71ebb4bdfbee880c04e126c14 |
| institution | Kabale University |
| issn | 2216-0353 2216-0388 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Fundación de Estudios Superiores Comfanorte |
| record_format | Article |
| series | Mundo Fesc |
| spelling | doaj-art-5f7212c71ebb4bdfbee880c04e126c142025-08-20T03:53:17ZengFundación de Estudios Superiores ComfanorteMundo Fesc2216-03532216-03882022-12-0112S3628310.61799/2216-0388.1299Responsabilidad social empresarial: asunto de consumidoresMagda Mildreth Rodríguez Castilla0https://orcid.org/0000-0002-2250-2146Marta Milena Peñaranda-Peñaranda1https://orcid.org/0000-0002-9257-9245Naydú Judith Jácome Castilla2https://orcid.org/0000-0001-9241-0522Universidad Francisco de Paula SantanderUniversidad Francisco de Paula SantanderUniversidad Francisco de Paula SantanderNew market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer Affairs" dimension, as defined by the parameters of the ISO 26000 standard. This methodology required a descriptive cross-sectional quantitative approach using SPSS statistical software for a finite sample of 340 companies in the commercial sector in the city of Ocaña. The results showed that companies are committed to fair competition practices, but they need to promote educational campaigns that allow consumers to assess the risks and impacts of the products they sell on their well-being and the environment.https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299marketing responsableresponsabilidad social empresarialsector comercio |
| spellingShingle | Magda Mildreth Rodríguez Castilla Marta Milena Peñaranda-Peñaranda Naydú Judith Jácome Castilla Responsabilidad social empresarial: asunto de consumidores Mundo Fesc marketing responsable responsabilidad social empresarial sector comercio |
| title | Responsabilidad social empresarial: asunto de consumidores |
| title_full | Responsabilidad social empresarial: asunto de consumidores |
| title_fullStr | Responsabilidad social empresarial: asunto de consumidores |
| title_full_unstemmed | Responsabilidad social empresarial: asunto de consumidores |
| title_short | Responsabilidad social empresarial: asunto de consumidores |
| title_sort | responsabilidad social empresarial asunto de consumidores |
| topic | marketing responsable responsabilidad social empresarial sector comercio |
| url | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299 |
| work_keys_str_mv | AT magdamildrethrodriguezcastilla responsabilidadsocialempresarialasuntodeconsumidores AT martamilenapenarandapenaranda responsabilidadsocialempresarialasuntodeconsumidores AT naydujudithjacomecastilla responsabilidadsocialempresarialasuntodeconsumidores |