Responsabilidad social empresarial: asunto de consumidores
New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundación de Estudios Superiores Comfanorte
2022-12-01
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| Series: | Mundo Fesc |
| Subjects: | |
| Online Access: | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1299 |
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| Summary: | New market trends and consumer behavior have led organizations to shift their focus toward responsible marketing, where companies incorporate social responsibility values, creating well-being for their stakeholders. The research aims to determine social responsibility practices in the "Consumer Affairs" dimension, as defined by the parameters of the ISO 26000 standard. This methodology required a descriptive cross-sectional quantitative approach using SPSS statistical software for a finite sample of 340 companies in the commercial sector in the city of Ocaña. The results showed that companies are committed to fair competition practices, but they need to promote educational campaigns that allow consumers to assess the risks and impacts of the products they sell on their well-being and the environment. |
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| ISSN: | 2216-0353 2216-0388 |