Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys
In order to better utilize limited marketing dollars, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. A basic overview of the forces within the industry that det...
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Main Authors: | Kimberly Morgan, Robert Degner |
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Format: | Article |
Language: | English |
Published: |
The University of Florida George A. Smathers Libraries
2003-04-01
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Series: | EDIS |
Subjects: | |
Online Access: | https://journals.flvc.org/edis/article/view/108782 |
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