Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys

In order to better utilize limited marketing dollars, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. A basic overview of the forces within the industry that det...

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Bibliographic Details
Main Authors: Kimberly Morgan, Robert Degner
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2003-04-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/108782
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