Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys
In order to better utilize limited marketing dollars, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. A basic overview of the forces within the industry that det...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2003-04-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/108782 |
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| author | Kimberly Morgan Robert Degner |
| author_facet | Kimberly Morgan Robert Degner |
| author_sort | Kimberly Morgan |
| collection | DOAJ |
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In order to better utilize limited marketing dollars, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. A basic overview of the forces within the industry that determine firm conduct was performed and documented with survey data. This paper presents the retailer survey results, and outlines market development strategies that the Council may utilize to improve year-round consumption of Florida fresh sweet corn. This is EDIS document FE378, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. Published March 2003.
https://edis.ifas.ufl.edu/fe378
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| format | Article |
| id | doaj-art-5f3fc1b225b6462c8bea6a014fb52a8c |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2003-04-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-5f3fc1b225b6462c8bea6a014fb52a8c2025-02-08T06:30:15ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092003-04-0120038Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer SurveysKimberly Morgan0Robert Degner1University of FloridaUniversity of Florida In order to better utilize limited marketing dollars, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. A basic overview of the forces within the industry that determine firm conduct was performed and documented with survey data. This paper presents the retailer survey results, and outlines market development strategies that the Council may utilize to improve year-round consumption of Florida fresh sweet corn. This is EDIS document FE378, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. Published March 2003. https://edis.ifas.ufl.edu/fe378 https://journals.flvc.org/edis/article/view/108782FE378 |
| spellingShingle | Kimberly Morgan Robert Degner Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys EDIS FE378 |
| title | Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys |
| title_full | Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys |
| title_fullStr | Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys |
| title_full_unstemmed | Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys |
| title_short | Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys |
| title_sort | market development strategies for fresh sweet corn findings from 2001 retailer surveys |
| topic | FE378 |
| url | https://journals.flvc.org/edis/article/view/108782 |
| work_keys_str_mv | AT kimberlymorgan marketdevelopmentstrategiesforfreshsweetcornfindingsfrom2001retailersurveys AT robertdegner marketdevelopmentstrategiesforfreshsweetcornfindingsfrom2001retailersurveys |