Consumer behavior models on online purchase of horticultural commodities

An increase followed the increasing trend of online purchases in online sales platform providers. Increased fraud cases and the ease of use of features on online sales platforms impact consumer behavior in online purchasing decisions for agricultural commodities. This study aims to determine the cha...

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Bibliographic Details
Main Authors: Miftah Himmatul, Widyasari R.A. Hangesti Emi, Putri Raden Roro Chieka, Mibarokah Syaima Lailatul, Masithoh Siti, Pramarta Ikhsan Qodri
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/107/e3sconf_icas2024_03002.pdf
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