Consumers’ online shopping choices and assortment forecasting by ABC analysis using eye tracking technology
Amid the thriving e-commerce, traditional marketing methods are getting obsolete in examining consumer behaviour. Using the case study of cheese, the paper aims to reveal peculiarities of forecasting consumers’ online shopping choices with the help of eye-tracking technology. The concept of sensory...
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-03-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2025/1728 |
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