Exploring the continuity and change in political advertising research: a systematic literature review
Political advertising on social media has increased dramatically in the last several years, reaching specific audiences with tailored messages. Political advertising is characterized by its primary objective, which is to attract voters through various means by a candidate, politician, or political p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2376853 |
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