ON ASSESSMENT OF A COMPANY'S BUSINESS REPUTATION
The article actualizes the issue of the absence of a unified approach to assess a company's business reputation and its influence on the overall value of a company. The article views the main techniques of assessing intellectual property and reveals its drawbacks by the example of a chemical en...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2011-06-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/645 |
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