FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...
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Main Authors: | G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy |
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Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2016-12-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/539 |
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