FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...

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Bibliographic Details
Main Authors: G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy
Format: Article
Language:English
Published: Publishing House of the State University of Management 2016-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/539
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