From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition

From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition

This study evaluates the influence of social media marketing activities (SMMA) on prospective students' intentions to choose higher education institutions, considering the mediating role of brand recognition and trust. The study was conducted using a quantitative method with the Structural Equa...

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Bibliographic Details
Main Authors: Agus Sriyanto, Purwanto, Zaenal Muttaqin
Format: Article
Language:English
Published: Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program 2024-12-01
Series:Kalijaga Journal of Communication
Subjects:
instagram
trust
brand recognition
smma
Online Access:https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3102
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