From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition
This study evaluates the influence of social media marketing activities (SMMA) on prospective students' intentions to choose higher education institutions, considering the mediating role of brand recognition and trust. The study was conducted using a quantitative method with the Structural Equa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2024-12-01
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| Series: | Kalijaga Journal of Communication |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3102 |
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