Latent preference representation in the human brain for scented products: Effects of novelty and familiarity
Decoding latent preferences for novel products is crucial for understanding decision-making processes, especially when subjective evaluations are unclear. Brain activity in regions like the medial orbitofrontal cortex and nucleus accumbens (NAcc) correlates with subjective preferences. However, whet...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-04-01
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| Series: | NeuroImage |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1053811925001338 |
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