Bridging Predictive Insights and Retention Strategies: The Role of Account Balance in Banking Churn Prediction
The banking industry faces significant challenges, from high customer churn rates to threatening long-term revenue generation. Traditionally, churn models assess service quality using customer satisfaction metrics; however, these subjective variables often yield low predictive accuracy. This study e...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | AI |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-2688/6/4/73 |
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