Bridging Predictive Insights and Retention Strategies: The Role of Account Balance in Banking Churn Prediction

Bridging Predictive Insights and Retention Strategies: The Role of Account Balance in Banking Churn Prediction

The banking industry faces significant challenges, from high customer churn rates to threatening long-term revenue generation. Traditionally, churn models assess service quality using customer satisfaction metrics; however, these subjective variables often yield low predictive accuracy. This study e...

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Bibliographic Details
Main Authors: Tahsien Al-Quraishi, Osamah Albahri, Ahmed Albahri, Abdullah Alamoodi, Iman Mohammed Sharaf
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:AI
Subjects:
customer churn prediction
machine learning models
predictive analytics
customer retention strategies
account balance analysis
banking analytics
Online Access:https://www.mdpi.com/2673-2688/6/4/73
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