Pledges counteract the boomerang effect in a sustainable showering intervention for children

Abstract Water scarcity has become a growing concern due to climate change. As fresh water is going to become increasingly scarce in the future, inculcating water-conserving habits among young children is very important. We conduct a randomized field experiment that focussed on instilling the behavi...

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Bibliographic Details
Main Authors: Jeeva Somasundaram, Zhiyu Wang
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:Communications Psychology
Online Access:https://doi.org/10.1038/s44271-025-00294-7
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